The self-driving car looks to be the future of safer driving. Accidents due to road rage, speeding and distracted driving could drop drastically thanks to this new technology.
Self-driving cars could generate billions of dollars a year in revenue from mobile Internet services and products, even if occupants spend only a fraction of their free time on the web, according to a new study by McKinsey & Company.
The study, released Thursday, also projects that widespread adoption of self-driving cars could lead to a 90 percent reduction in U.S. vehicle crashes, with a potential savings of nearly $200 billion a year from significantly fewer injuries and deaths.
In addition, the McKinsey study warns of several risks to established companies, including vehicle manufacturers, dealers and even insurance companies.
McKinsey projects that future owners of self-driving cars could save up to 50 minutes a day, some of which is likely to be spent surfing the web.
The consulting firm estimates the additional free time in the car could generate about $5.6 billion a year in digital revenue for each additional minute that vehicle occupants spend on the internet – as much as $140 billion if half their free time in the car, or roughly 25 minutes, is devoted to daily web surfing and shopping.