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Self

The recent dream for car companies is to be able to sell a car that can drive itself, which company will get there first?

Last week’s “exclusive” in the Guardian claiming to “confirm Apple is building self-driving car” raised quite a buzz. Much of that buzz was skeptical, with many pointing out that the facts failed to support the Guardian’s conclusion.

The logical leap that Guardian made was that an Apple engineer’s interest in the GoMentum Station vehicle test track confirmed Apple’s driverless car program. This is too big a leap, as a range of Apple car-related aspirations—self-driving or not—might have use for such a test track.

Let’s assume, however, that the Guardian is right and Apple does have a driverless car ready for testing. (This is possible, as Apple has hired many automotive engineers, including the former CEO of Mercedes Benz’s Silicon Valley research center.) What would that say about the relative state of Apple’s driverless car?

It would tell us that Apple is millions of miles behind Google, and falling further behind every day.

As one of the few companies in the world richer than Google, Apple can match the cars, sensors, processors, navigational systems and other pieces of hardware that Google might deploy. It can replicate the sophisticated maps that Google has compiled. It will have a very hard time, however, catching up with Google’s on-the-road learning.

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